It’s not too late to plan your promotions centered on December events.
*Dates and events subject to change due to COVID-19 Pandemic.

The last month of 2021 presents several fun observances that you can use as jumping-off points for promotions and marketing campaigns. Celebrate sweet treats and adult beverages, recognize hard workers, educate about American history and more.

Dec. 2/Special Education Day
This observance marks 46 years since President Gerald Ford signed the Education for All Handicapped Children Act into law, which requires public schools to provide appropriate instruction for children with disabilities. Today, it’s set aside to recognize the devoted teachers who serve students with disabilities and their families. Consider high-end apparel and packages of sweet and savory treats for hard-working teachers.

Dec. 4/National Cookie Day
Bakeries, coffee shops and restaurants — anywhere that serves up cookies — can offer specials and discounts on this day, which celebrates the many different types of cookies that exist and their fans. If you don’t normally offer sweet treats but would be interested in providing a surprise experience for customers that day, National Cookie Day is for you, too!

You may need signage for cookie specials and branded jars filled with baked goods for a fun raffle giveaway. Bonus: Have people guess how many cookies are in the jar for a chance to take it home.

Cookie jar with mini chocolate chip cookies.

Dec. 5/International Volunteer Day
Established by the United Nations, this day is set aside to recognize the many contributions that generous and dedicated volunteers make to organizations around the world. Organizations that count on volunteers could run a themed marketing campaign this day.

Give out branded apparel as a thank you for committed, loyal volunteers.

Quilted crewneck sweatshirt.

Dec. 13/National Day of the Horse
In 2004, Congress declared National Day of the Horse to recognize the contributions that equines have made to U.S. history and the development of the country. Today, more than 30,000 wild horses still roam in the Western region, according to the Bureau of Land Management.

Schools that host special sessions on the history of the horse could offer fun giveaways like writing instruments, stress relievers and plush.

Light-up horse pen.

Dec. 20/National Sangria Day
Restaurants, bars and home party hosts will want to celebrate sangria, a delicious drink made with either red or white wine, fresh fruit, juices and optional liquor, herbs and spices. It’s a versatile beverage — summer and winter recipes abound — and there are myriad ways of making it.

Send sangria kits to remote workers as a way of saying thank you for all their hard work this year.

Wine glass set with sangria mix.